Popular Nonfiction May Distract from Better Ideas

Recently, I temporarily switched from reading accessible nonfiction books that are popular among educated readers to newly-published books issued by academic presses. One was from Cambridge and two were from M.I.T. As a matter of curiosity, I've been following their reception to see what kind of reactions they've evoked. Understandably, Paleolithic Europe, by Jennifer C. French, isn't attracting much attention, because it costs a lot and is specifically intended for an academic audience. However, I am surprised by the tepid response to Born Knowing, by Giorgio Vallortigara, and Reason and Less, by Vinod Goel, because they are not directed exclusively toward academic readers, aren't as expensive and include important findings in scientific research that I think have significant applications in the field of human cognition, not on a purely theoretical basis, but regarding the workings of cognitive functions that are evident in everyone's daily life. Of course, this kind of reaction is to be expected and corresponds with what I've said about the publishing industry. You won't necessarily make much money from good ideas, but you can usually make a lot of money by carefully promoting mediocre or bad ones simply by using existing commercial channels.

Born Knowing, I think, is relevant to a wide range of disciplines. At the most basic level, it shows how the neurological systems of all animals, both simple and complex, are the product of evolution, and, as such, are related primarily to survival and reproductive success and do not necessarily mirror what we might think of as objective reality. Our neurological systems mediate between us and the world. Although Vallortigara does not focus on human cognition, I think that he goes a long way toward refuting some of the ideas that are still popular among some philosophers. He seems inadvertently to be reviving Kant's concept of phenomena and noumena. In particular, I think that his findings can be construed as a refutation of Plato's Theory of Forms, and, more generally, of the objectivity of mathematics. In a way, he dovetails with Kurt Gödel's incompleteness theorem, and I think that this has enormous implications for what we think counts as objective knowledge. The book also makes clear that language is not necessary for rudimentary thinking, specifically in arithmetic and geometry. I would go a step further than Vallortigara and say that the reason why mathematics currently seems inadequate for solving the fundamental problems of physics could be that mathematics is an aspect of our neurological makeup and not something fundamental to nature. Organisms like us did not evolve to perform such tasks, and our neurological features may limit our capacities in that respect.

Reason and Less, for me, is valuable in a less theoretical sense, because it discusses our actual brain function. As I said in my comments about it, it provides a practical basis for critiquing public decision-making processes so as to minimize cognitive errors. I found Goel's model more useful than Daniel Kahneman's, as presented in Thinking, Fast and Slow. Goel shows how irrationality is intractably linked to rationality in the structure of the human brain, whereas Kahneman mistakenly, I think, suggests that, with the proper rewards and coaching, poor decisions can be minimized. Kahneman does not seem to recognize how cognitive dysfunction is endemic to humans, and that there is no such thing as a quick fix for this problem. In my view, Goel's model is more appropriate than Kahneman's at the policy level, because it takes into account the fact that the policymakers themselves are subject to the same kinds of errors as the people whom they are attempting to assist.

The point of this post, then, is that important findings such as those published by Vallortigara and Goel can easily become buried in the media and never get the attention that they deserve. At the same time, less significant ideas such as those put forward by Daniel Kahneman and pundits like Steven Pinker get all of the attention. Of course, there is always the chance that, over time, the better ideas of obscure academics will be promoted in academia and make their way to public consciousness. However, as the publishing system currently works, this can hardly be considered an efficient process. Thinking, Fast and Slow became a bestseller and made Kahneman a household name, while no one has heard of Vinod Goel. Similarly, Steven Pinker is one of the best-known public intellectuals in the world, while Giorgio Vallortigara remains an obscure researcher. Unsurprisingly, Kahneman published with Farrar, Straus and Giroux, and Pinker with Penguin. These publishers have far larger production runs than the academic presses, and their purpose is to make money, not to promote good ideas. I suppose that this is just the way that the world works and is to be expected, but I still find it annoying that there are people out there who have good ideas which never make it into public consciousness, while lesser works dominate the media year after year. It is important to keep in mind that, at any given time, the ideas promoted by leading public intellectuals may be inferior to ones that are already circulating in smaller circles.