I take my car to Burlington once a year for service, and this year, while I was up there, I was reminded of one of the things that has always made me feel un-American. During the pandemic, the showroom had almost no cars, and the parking lot was practically empty. This year, the showroom was completely filled with SUVs, and the parking lot was also full, mainly with SUVs. After my family moved to the U.S. in 1957, my father usually bought large American cars. One of the first ones was an enormous Chevrolet, but then he bought the first Mini Cooper, which was called the Austin Cooper S. I drove it a couple of times before I got my driver's license. Later, he bought an enormous Ford Galaxie. The Mini Cooper was sort of imprinted on me, and I've always bought small cars since. The main thing that I like about them is that they are fun to drive. My current car is a Volkswagen GTI Autobahn, and it is by far the best-handling and fastest car that I've ever driven. I love it, even though VW is not the most reliable brand.
When I moved to the Midwest in 1973 after college, I had a cheap, used Fiat 124 station wagon, which fit everything that I needed to take, but was not sporty and eventually rusted out. None of my cars since then have been American, though one was a Ford that had been built in Germany. At that time, most of the American-made cars were still large. There were token small cars such as the Ford Pinto and the Chevrolet Vega, but they were poorly made and never popular. That was the period during which Japanese car manufacturers began to cut deeply into U.S. market share. On the roads, there were still mainly large American sedans and station wagons. Cadillacs and Lincolns were still popular, but some of the luxury European models also gained market share. In the 1980's, the minivan became very popular, but that has gradually lost market share to SUVs and is no longer in much demand. What I've noticed is that Americans have never liked small cars, and it was only during periods of gasoline shortages or very high gasoline prices that Americans as a group bought many of them. Today, with the availability of hybrid SUVs and various electric models, there is very little demand in the U.S. for small cars.
The reason why I have described this is that I think that it is a basic example of how the American psyche works. There is no meaningful civic education here, and people generally resent government interventions that limit their options. Corporations here are also less regulated than they are in many European countries, and they directly or indirectly keep things that way by spending money to influence election outcomes. Then, through advertising, they are expert at influencing consumer choices. Since Americans, on average, are not very discriminating, they are putty in the hands of corporate marketers. While this has been apparent for at least eighty years, it is actually getting worse now, because the internet is the most intrusive corporate tool that has ever been invented. Although it can be seen as a helpful consumer tool, besides the advantage that it provides to corporations, it is also a tool for enemy states and criminals. For example, a few people have become quite wealthy by taking advantage of the "stolen election" meme.
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